🔗 Share this article

To celebrate the launch of a captivating new book Pokécology: An Illustrated Guide to Pokémon Ecology, a unique partnership is underway. Pokémon's creators and the Natural History Museum will launch a pop-up shop featuring special items. Fans can look forward to products like stationery, plushes, and artwork that are inspired by the museum's theme. For collectors, however, is a specially made Pikachu card, offered as a free bonus for the pop-up. The store will operate both on-site at the museum and online from January 26 to April 19.

Pokécology Behind the Partnership

Pokécology: An Illustrated Guide to Pokémon Ecology is a much-awaited volume packed with beautiful artwork that show Pokémon in their wild environments. It's essentially like the kind of research a Pokémon Professor could produce once trainers submit their data, or a naturalist's journal might have created had the famous islands were populated by flying-types rather than birds. A key appeal stems from the book's serious treatment, presenting Pokémon as a legitimate scientific inquiry. Writer Yoshinari Yonehara together with illustrator Chihiro Kinoshita each possess doctorate degrees in animal behavior and ecology.

What Makes This Special Card Different

The company regularly for The Pokémon Company to release cards for big events and crossover partnerships. A lot such promotional cards often feature the famous mouse Pokémon who serves as the series face. What distinguishes this latest promotion apart however, is the unusually large size. Although exact measurements have not been publicly disclosed, availability is guaranteed to be strictly limited, with fans able to get just one card with each transaction.

Limiting Speculator Interest

Per a company statement, some of the pop-up items will also be sold outside the museum walls. However, broader availability will only be specific stores in the UK. Importantly, fans will not be able to acquire this promo via the online Pokémon Center. Although reseller interest is a given, it appears they will have a difficult time stockpiling large numbers this time around. If you're unable to attend, consider an alternative like Pokémon Fossil exhibit coming to the Windy City later this year.

"All profits from purchases made in the museum store and its online store, which covers Pokémon products, go toward the Natural History Museum’s non-profit work. This includes the research of 400 scientists dedicated to scientific inquiry and finding solutions to the global ecological crisis," the statement notes.